Saturday, May 23, 2020
Sample details Pages: 3 Words: 956 Downloads: 1 Date added: 2019/03/15 Category Analytics Essay Level High school Topics: Characterization Essay To Kill a Mockingbird Essay Did you like this example? The novel titled, To Kill A Mockingbird, by Harper Lee is a story set in the small town of Maycomb, Alabama, during the depression in the 1930s. The story is told by a little six-year-old girl, Jean Louise Finch nicknamed Scout. She is a rebellious girl who has tomboy tendencies. DonÃ¢â¬â¢t waste time! Our writers will create an original "Indirect and Direct Characterization on To Kill A Mockingbird" essay for you Create order Scout lives with her elder brother Jem, and her father, Atticus, who is widowed. The book follows the family for three years where it discusses the arrest and eventual trial of a young black man, Tom Robinson, who is accused of raping a white woman. It also mentions how Scout and Jem befriend a boy named Dill who becomes fascinated with the spooky house on their street called the Radley Place. The house is owned by Mr. Nathan Radley, whose son Arthur (Boo), has lived there for years without venturing outside. To Kill A Mockingbird depicts discrimination against race and gender by showing examples of each of these in the everyday lives of the Finches and reveals why the novel is still relevant today. In To Kill A Mockingbird, Harper Lee illustrates discrimination against race by displaying many examples throughout the book, in the lives of the Finch family. One example of this is when Scout is at Finchs Landing for Christmas. During her visit one of her cousins named Francis approaches her and says, I guess it aint your fault if Uncle Atticus is a nigger-lover besides, but Im here to tell you it certainly does mortify the rest of the family (Lee 83). This is one instance of race discrimination because it shows how people are now hating on Atticus for defending black man. So, this goes to show that even Atticus own family is talking bad about him just because his client is colored which is extremely racist. Another example of this is when after Tom Robinson was named guilty and Atticus had to explain to Jem how in the world that could be possible and said, In our courts, when its a white mans word against a black mans, the white man always wins (Lee 220). This shows race discrimin ation because even the courts back then would favor white men over people who were colored. This was not okay because if its a matter of life or death people shouldnt have to die just because of the color of their skin. Finally, race discrimination is one of many types of discrimination that occurred in the Finches lives. In the book, Harper Lee reveals many instances of gender discrimination and how it affects the everyday lives of a specific family during the 1930s. When Dill and Jem wanted to look through the shutter of the Radley place Scout began to protest this idea and Jem said, Scout, Im tellin you for the last time, shut your trap or go home I declare to the Lord youre gettin more like a girl every day! (Lee 51). Here, through gender discrimination Jem uses it to get his way to insult Scout about her acting like a girl. Whenever she does something he does not like he gets away with bringing up the whole girl stereotype argument by calling her a girl. I doubt if wed ever get a complete case triedthe ladiesd be interrupting to ask questions (Lee 220). This is another example on how the author demonstrates gender discrimination in To Kill A Mockingbird because the polite fiction of the South is that women are delicate and need to be protected. Maybe the men are really just afraid that women woul d use power in a way that men wouldnt like. Thus, Harper Lee shows multiple examples on race and gender discrimination through the life of Scout. The novel also reveals effects of race and gender discrimination today by describing examples that are still relevant. In an article titled, Racism and its effects on society on be-utd.org it talks about how still to this date there are Families of a certain color or racial group living in poverty and poor conditions, unable to rise out of their disadvantaged state through the prejudice of employers which keeps them in low-paid positions. (be-utd.org 2018). This connects with the book because during the book they talk about the place where the colored folk live and how they live in poverty and have very little money. This important because it demonstrates how there are still some forms of racial discrimination happening in our world today. In another article titled, Gender discrimination comes in many forms for todays working women on pewresearch.org they talk about how, one-in-four working women (25%) say they have earned less than a man who wa doing the same job (pewresearch.org 20 18). Although, in the 1930s it was not very popular for women to work at all, still today women are having trouble being paid the same as a man. This proves that there is still such thing as gender discrimination in our world today. In conclusion, To Kill A Mockingbird depicts discrimination against race and gender. It does this by showing examples of each of these in the everyday lives of the Finches and reveals why the novel is still relevant today. The novel has many examples of race and gender discrimination however we need to be aware that this still continues today. The discrimination may not be as bad as the 1930s but it is still important and needs to me diminished. People should not have to feel less important or valued because of their race or gender. Sooner or later we must realize that we must develop a tolerance or undertsaninf for those who are different fromourselces. We must raise anew generation of tolerant indivisulas who embrace diversity and value all members of society equally.
Tuesday, May 12, 2020
Richard Wright was born after the Civil War but before the Civil Right Era. If he were writing an autobiography titled Black Boy today (2016) about a black boy growing up in the United States, he would write about racial profiling against African Americans, the wide education gap between black and white, and the unequal job opportunity for African American. Wright would examine racial profiling if he was to write Black Boy today. Racial profiling is a very serious issue in the society today. Many African American were being target, and in some case murdered by law enforcement official because of their race. On August 9, 2014, a white police officer named Darren Wilson shoot an unarmed black teenager named Michael Brown multiple time in Ferguson, Mo. According to news article Ã¢â¬Å"From Ferguson to Charleston and Beyond, Anguish about Race Keep BuildingÃ¢â¬ , Even though there was a video tape showing that the black teenager was unarmed, the county grand jury still decided not to indict the police office because they believed the old assumption that African Americans are more likely to be criminals. Ã¢â¬Å"Grand juries have tended to give the benefit of the doubt to police officers. National polls revealed deep divisions in how whites and blacks viewed the facts in each case. Whites were more likely to believe officersÃ¢â¬â¢ account s justifying the use of force. Blacks tended to see deeper forces at work: longstanding police bias against black men and a presumption that they are criminalsÃ¢â¬ .Show MoreRelatedEssay on Richard Wright1419 Words Ã |Ã 6 PagesRichard Wright Whenever I thought of the essential bleakness of black life in America, I knew that Negroes had never been allowed to catch the full spirit of Western civilization, that they lived somehow in it but not of it. And when I brooded upon the cultural barrenness of black life, I wondered if clean, positive tenderness, love, honor, loyalty, and the capacity to remember were native with man. I asked myself if these human qualities were not fostered, won, struggled and suffered for,Read MoreEssay on Black Boy1370 Words Ã |Ã 6 Pages Growing up as a Negro in the South in the early 1900Ã¢â¬â¢s is not that easy, for some people tend to suffer different forms of oppression. In this case, it happens in the autobiography called Black Boy written by Richard Wright. The novel is set in the early part of the 1900Ã¢â¬â¢s, somewhere in deep Jim Crow South. Richard Wright, who is obviously the main character, is also the protagonist. The antagonist is no one person in particular, for it takes many different forms called quot;oppressionquot; inRead MoreRichard Wrights Black Boy: The Price of Pride1242 Words Ã |Ã 5 PagesBlack Boy Thematic Essay According to the great philosopher Aristotle, Ã¢â¬Å"Hubris is the great sin of unrestrained will and the tragic fall inÃ¢â¬ ¦characterÃ¢â¬ . As with any great hero, the flaw of hubris is a weakness which causes them much struggle and conflict and frequently leads to their downfall. In the novel Black Boy by Richard Wright, the main character Richard is a young black boy growing up in the South who lives in hunger, poverty, and fear. One of his biggest faults is his excessive pride; itRead MoreBlack Males In America Often Suffer The Consequences Of1318 Words Ã |Ã 6 PagesBlack males in America often suffer the consequences of stereotypical judgment placed upon them. Because of the conventional image given to black males, they immediately have to deal with the repercussions of social inequality. In what some consider Ã¢â¬Å"White AmericaÃ¢â¬ , white males have always been thought to have white privilege. Black males have been abused for hundreds of years, dating way back to s lavery which began in the 1600Ã¢â¬â¢s. In 1940, Richard Wright wrote a book that later became one of theRead MoreBlack Boy Essay1063 Words Ã |Ã 5 Pages2013 Black Boy Final Essay Racism, itÃ¢â¬â¢s a problem that has baffled this nation, and the whole world actually, for centuries. Not just blacks, but any minority in any country is often faced with prejudice because of something they simply canÃ¢â¬â¢t control. Really, itÃ¢â¬â¢s just like bullying in many schools, but one hundred times worse. In Ã¢â¬Å"The New NegroÃ¢â¬ , Alain Locke has many important ideas and thoughts about society and the treatment of African Americans. He shows you what every life of a black AmericanRead MoreBlack Boy By Richard Wright1220 Words Ã |Ã 5 Pages Black Boy Research Paper Richard Wright was born after the Civil War but before the Civil Right Era. If he were writing an autobiography titled Black Boy Today (2016) about a black boy growing up in the United States, he would write about racial profiling against blacks, the wide education gap between black and white, and the unequal job opportunities for blacks. If Wright was to write Black Boy today, he would examine the phenomenon of racial profiling because it is one of the most serious andRead MoreIntroduction . The Aim Of This Dissertation Is To Explore1393 Words Ã |Ã 6 Pagesportrayal of black masculinitys portrayed within African American literature with a focus on the work of Richard Wright. Richard Wright s narrative introduces complex ideas of masculinity, sexuality and the desire for freedom both economically and personal, therefore by analysing his works we can create answers as to which the condition of the black male was within mid 19th century America were and how that affected the formation of their personal identities. By viewing Wright s life in Black Boy (1945)Read MoreLiterature Based Essay: Dreams and Reality821 Words Ã |Ã 3 Pagesupper class woman, Nazi death camp prisoner Frankl learned to find Hunger, humiliation, fear and deep anger at injustice tolerable because he could dream images of beloved personsÃ ¦and even by glimpses of the healing beauties of nature - a tree or s sunset (Frankl). A third story where dreams and realities collided is The Silver Mine. In some important ways, the minister in The Silver Mine is just as eager to fall into the spell of wanting riches, of wanting to be something he wasnt. In TheRead MoreAfrican American Were Enslaved By Whites On The Southern Plantation1366 Words Ã |Ã 6 Pages Black Boy Research Paper African American were enslaved by whites on the Southern plantation for several centuries until President lincoln won the Civil War and abolished slavery. However, the blacks did not obtain the freedom and civil rights that they have longed for after the Civil War. Instead, they were oppressed by the Jim Crow laws and lived a segregated life. Not until the Civil Right Movement in the 1960s that the blacks finally obtain some of the basic civil rights. Today, despite theRead MoreRichard Wright s Black Boy1649 Words Ã |Ã 7 Pagesway. Richard Wright, the narrator and author of the autobiographical novel Black Boy, is the opposite of those people. His story begins in the year 1912, where he is a young, innocent boy, knowing nothing about what is going on in the world around him. As he grows older, he begins noticing that people care about color, but he does not understand why. Later on in life, he has some run ins with people who want to take control of his life as well as the lives of other colored people, but Richard does
Wednesday, May 6, 2020
string(117) " revenues and nothing else which is a great flaw for a social networking site, as it needs to focus on the onsumers\." Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- Business Model Re-engineering MySpace Date: November 4, 2011 Ã¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬âÃ¢â¬â- Word Count: 3742 Introduction Nowadays, increasingly more industries, especially the media sector, are facing a continuous change. In the case of media, this is mainly a result of steadily developing digital technology. Even though a companyÃ¢â¬â¢s business model might have been successful for many years, it suddenly can start to become weaker. We will write a custom essay sample on Business Model Re-Engineering: Myspace or any similar topic only for you Order Now The media market is quite competition-driven and hence a competitor with a new business model might alter the industry almost instantly (Business model re-engineering, n. d. ). In such a competitive market, the Ã¢â¬Å"strategy [Ã¢â¬ ¦] is about being different. Ã¢â¬ (Eisenhardt Sull, 2001, p. 116). This statement perfectly implies that companies and their products need to be so unique with such a well thought-out and innovate business model that they can create a competitive advantage. However, this adaption of the business model in an ever-changing media environment turns out to be quite a complex challenge, since now many companies face a decline of customers and revenue. A good example for a business model that could not survive the changing media environment in terms of online social networking is the one of Myspace. Consequently, I am going to propose a re-engineering of its business model. In this paper, I will focus on the problems of the current business model and carefully analyze the context of the market in order to propose a refreshed model that will help Myspace to survive and to compete more successfully in nowadaysÃ¢â¬â¢ social networking market. Myspace needs a business model that provides value to its customers, guarantees a competitive advantage, as well as collects revenue (Teece, 2010). Myspace Myspace. com, which was founded in 2003 by Chris DeWolfe and Tom Anderson (Piskorski, Chen, Knoop, 2008), is an online social networking ervice that is now owned by Specific Media LLC and singer Justin Timberlake (Specific Media Acquires Myspace, 2011). Specific Media LLC is a media company which sells advertising online with a technology that aims at targeting specific customer segments (Specific Media LLC, 2011). Specific Media LLC, however, has not been the owner of Myspace for long. In June 2011, the company bought Myspace for about $35 million and as part o f the deal pop star Justin Timberlake took an ownership stake (Specific Media Acquires Myspace, 2011). Before, from 2005 until 2011, it was owned by Rupert MurdochÃ¢â¬â¢s News Corporation (News Corporation to Acquire Intermix Media, Inc, 2005). From 2005 until 2008, Myspace was the most popular social networking website in the world, as measured by the visitors. But the number of 75. 9 million visitors per month in 2008 dropped to 34. 8 million in May 2011 (Gillette, 2011). Problems Is Facebook MyspaceÃ¢â¬â¢s biggest problem? Since 2008, Myspace has been continuously losing members which was at the time when it was overtaken by Facebook (Mack, 2008). Myspace has been gradually losing its users which can be expressed by the declining members and visitors of the website. As from February 2010, the visitors decreased by 43. 3 per cent (Arrington, 2011) and the members shrunk by ten million within one month at the beginning of 2011 (Stafford, 2011). This decline brings along a dramatic loss in revenues which are solely generated by advertising (Enders, Hungenberg, Denker, Mauch, 2008). Facebook has now about 25 times more users than Myspace (Stafford, 2011) and it seems that members migrated from Myspace to Facebook, but there is other reasons for the failure of Myspace, mainly in terms of innovation. Myspace was performing really well at the time of News CorpÃ¢â¬â¢s acquisition and it barely had any competitors. However, with the rise of its first great competitor Facebook, the former leading social networking site had to confront one of its severest lacks: innovation! At the very beginning, Facebook entered a niche market, namely the one of college students. Firstly, it was available to Haravard students, then more and more universities wanted to join Facebook and today, almost everybody is using this social network, no matter if college student or not (Piskorski et al. , 2008). Today, around 600 million users enjoy keeping in touch with people all over the world via Facebook (Cauwels Sornette, 2011). Facebook managed this great success because it was innovative. New features have been added all the time since it has been launched, hence people were involved and kept coming back as a result of new innovations such as the Ã¢â¬Ënews feedÃ¢â¬â¢ at that time (Stafford, 2011). While Facebook managed to be innovative all the time, Myspace failed to adapt to the market and did not add new features as Facebook did. Additionally, Myspace did not allow third party developers to create new features such as applications (e. g. Facebook Ã¢â¬â FarmVille etc. ), they rather kept everything behind closed doors. Therefore, Myspace lost the competition of controlling the market at the time between 2006 and 2008 and consequently it became boring (Stafford, 2011). Even though Myspace had certain features, they did not all work very well. For example, members were able to create their own backgrounds either themselves or they could download an existing design from many providers who specialized in creating Myspace profile designs. This feature turned into quite a mess, problems, and confusion regarding certain profiles. The whole competition resulted in a confusing mess and one could not be sure on what Myspace was focusing. Not only because of the customized user profiles but also because of some other flaws in the siteÃ¢â¬â¢s design, Myspace was confronted with security issues. Results were spyware (Hesseldahl, 2006), phishing, and spam (Webb, Caverlee, Pu, 2010). Another security fear was regarding the profile content. Users were concerned about trust and privacy and even law enforcement officials claimed, Ã¢â¬Å"MySpace is used by sexual predators to lure teenagersÃ¢â¬ (Dwyer, Hiltz, Passerini as cited by Schrobsdorff, 2006, p. 5). The last problem I want to focus on is the revenue model. As previously mentioned, Myspace operates on revenues from advertising. Especially under the ownership of News Corp, the main focus was on generating revenue. It seemed that Rupert Murdoch solely focused on revenues and nothing else which is a great flaw for a social networking site, as it needs to focus on the onsumers. You read "Business Model Re-Engineering: Myspace" in category "Papers" In 2006, Google pledged to pay News Corp as many as $900 million over three and a half years and in return Google was allowed to provide search services and advertising on Myspace (Piskorski et al. , 2008). For MyspaceÃ¢â¬â¢s customer it seemed that the site was fu ll of too much unorganized advertising, hence the website appeared unprofessionally (James, 2009). The previously listed problems of Myspace are mainly problems of the time when Myspace lost the competition against Facebook, and reasons why Myspace is not successful anymore. With regards to the Business Model Canvas by Alexander Osterwalder (2009), I will focus on the problems based on the following elements: Value Propositions, Key Partners, Revenue Streams, and Media Channels. The element of value propositions Ã¢â¬Å"seeks to solve customer problems and satisfy customer needs with value propositionsÃ¢â¬ (Osterwalder Pigneur, 2009, p. 16). I consider this part to be MyspaceÃ¢â¬â¢s greatest problem regarding the issues of trust, privacy, spam, spyware, and phishing. Furthermore, the lack of innovation was one of the major problems why Myspace lost that many users who constantly want to experience something new. With its lack of good and new features as well as its unclear point of focus, Myspace was not able to deliver value which would result in customers continue to use the social network. From my personal experience, I can say that Myspace faded into obscurity which can be backed up by the low number of users now, compared to the time of 2006 when Myspace was at its peak (Snyder, Carpenter, Slauson, 2006). I was a Myspace user around 2006 as well, when I was 15 years old. It seemed to be a meeting point for teenagers and for me it was not any different from the German social networking site Ã¢â¬ËSchuler VZÃ¢â¬â¢ except that it is international. However, as time went by, I decreasingly used Myspace as for me it always was too confusing and it could not compete with the German social network. Besides, I got spammed with advertising, random men (who were not at my age) thought it was a dating service, and it simply became boring. Therefore, I can state that MyspaceÃ¢â¬â¢s biggest problem is that it is not valuable enough for the users. Theory Firstly, I will focus on the value propositions as all the other elements, I chose to focus on, follow up on the value propositions. When looking at value propositions, I would like to consider the three types of value propositions according to Anderson, Narus, and van Rossum (2006), namely Ã¢â¬Ëall benefitsÃ¢â¬â¢, Ã¢â¬Ëfavorable points of differenceÃ¢â¬â¢, and Ã¢â¬Ëresonating focusÃ¢â¬â¢. In the case of Myspace, it certainly would not be enough to Ã¢â¬Å"simply list all the benefitsÃ¢â¬ (Anderson et al. , 2006, p. 2) since there are too many competitors in the Internet environment that share most of the benefits and values. The Ã¢â¬Ëfavorable points of differenceÃ¢â¬â¢ approach is promising in so far that it distinguishes the valuable points that the competitors do not offer. However, I believe that Myspace does not present many highly valuable aspects over their competitors and therefore it would be most convenient to concentrate on the Ã¢â¬Ëresonating focusÃ¢â¬â¢. With this approach, I will focus on Ã¢â¬Å"the one or two points of difference [Ã¢â¬ ¦] whose improvement will deliver the greatest value to the customer for the foreseeable futureÃ¢â¬ (Anderson et al. , 2006, p. 4). In connection to that, I will of course need to study the greatest competitors with regards to their value propositions in order to highlight MyspaceÃ¢â¬â¢s most valuable points of difference. Furthermore, I will need to research what customers expect from online social networking, what they value about Myspace, and what they generally find lacking in the social networking environment in order to develop ideas for a possible niche market. Additionally, for this customer value research, I will need to conduct research on focus groups with regards to problems mentioned in the previous section (safety and innovation). Furthermore, the design is an important aspect of the value propositions as well. As I previously stated, the old Myspace design was quite confusing which resulted in safety problems. Hence, a new design is needed which is unified for every user, yet attractive and which does not allow bugs. Secondly, in relation to innovation, I will need to look at the Key Partners who will be part of the re-engineering of the Media Channels as well and concerning revenues. Through Media Channels, the company can communicate with its customers and deliver the value propositions (Osterwalder et al. 2009). Especially in the online environment, awareness can be raised with the help of other key partners. For example, you can share content from one website on another. Not so long ago, Myspace introduced connection opportunities to Twitter and Facebook (Myspace introduces mashup with Facebook, 2010) and also youtube allows sharing videos on myspace. MyspaceÃ¢â¬â¢s connections to Facebook which will al so help to generate user-specific streams according to the userÃ¢â¬â¢s Facebook profiles. However, Facebook for example, does not allow a connection to Myspace. Accordingly, Key Partners are needed that would help promoting Myspace. Moreover, the former revenue model which only consisted of advertising, has proven to be quite annoying for the users, hence Myspace needs Key Partners who will not only make the website more appealing but also help to make revenue. Hence, research has to be done on Key Partners who are willing to help financing Myspace as well as who would be interested to offer for example applications (which then help the Key Partners as well). As I said before, Myspace faded into obscurity. For this reason, I will also need to look at other media channels such as campaigns and marketing strategies in order to bring Mypsace back to peopleÃ¢â¬â¢s minds. In that relation, research needs to be done on what marketing strategies worked for successful social networks such as Facebook and also what media channels can help to basically re-introduce a media product like Myspace. Assumptions Best Practices Review First of all I need to mention that Myspace decided in 2010 to focus on music and entertainment (About Myspace, 2010). However, for now I will only consider online social networking sites as websites that focus on music and entertainment are not MyspaceÃ¢â¬â¢s greatest competitors. Of course, I will need to take Facebook into account as MyspaceÃ¢â¬â¢s greatest competitor and as todayÃ¢â¬â¢s most popular social network which was the most visited website in June 2011 (Smith, 2011). Facebook first started in a niche market of college students and it got awareness from the very beginning. It did not use any special advertising campaigns to become popular but the promotion was rather by word to mouth (Mitchell, 2009). The popularity has then been covered by newspaper articles and television which reported on the success (Ibid). Mark Zuckerberg launched Facebook as a unique and intimate website and constantly added new features that kept the site interesting. Facebook is far more innovative than Myspace and therefore the members keep using it and promote it by word-of-mouth advertising. Similarly to Facebook, Twitter was initially successful in a niche market. At the beginning, primarily computer- and technology specialists as well as bloggers used Twitter for example to promote their blogs (How did Twitter become popular? 2009). Twitter could convince with its simplicity and real life experience. Real life experience in so far that people twittered news from certain events such as the Mumbai attacks or recently the uprisings in Tunisia as different to regular news channels (Ibid). The best practices that made Twitter and Facebook successful and popular are therefore word-to-mouth advertising and t he Internet itself. Word-to-mouth advertising only worked because of the convincing and interesting designs and usability. Both platforms are innovative, as they have been creating new features that make them enjoyable, flexible and interesting (The Success of Twitter, 2011). Those best practices worked for Myspace as well Ã¢â¬â in the beginning. However, the task now is to remake Myspace aware to peopleÃ¢â¬â¢s minds and the goal is that the users actually keep using Myspace because of the new design and value propositions. I would suggest sending a short and catchy email to the Myspace users which shortly introduces them to the new Myspace. Users might want to get to know the new Myspace and then tell people about their good experience. Additionally, since Myspace is focusing on music, an advertising campaign might help to make new bands aware of MyspaceÃ¢â¬â¢s ability to promote their work. Facebook uses an aggressive innovation approach, meaning that it comes up with new features that users initially might not like but after a while they cannot imagine Facebook without those new features anymore. Furthermore, Facebook constantly adapts the privacy settings in order to meet the customersÃ¢â¬â¢ needs with regards to safety (Blodget, 2010). Innovation keeps Facebook interesting and worthwhile to continue using it. Another highlight it offers for their users are applications. Many software developers create applications for Facebook which make the site not only more interesting and entertaining but also help to generate revenues (Stone, 2007). With the help of key partners, Myspace can get help for its design as well as applications that help to make the site interesting. What is more, key partners help financing; hence Myspace would not only be dependent on advertising revenues. As users find the amount of advertising quite annoying, Myspace can focus on less but personalized advertising. Those steps would help to make Myspace more innovative and it can easier meet the usersÃ¢â¬â¢ needs in terms of design, safety, new features that make it worth to use. Research Proposal Ã¢â¬â Method Myspace needs change! More specifically, Myspace needs a re-engineered business model. The previous statistics show that the numbers of Myspace users decline gradually. If this decline continues, the once most popular social network (Bains, 2009) will soon be almost unknown or at least unused. However, with further research on my previously stated ideas based on the problems of Myspace in relation to the Business Model, I will be able to help Myspace creating a new and innovative Business Model that will help to avoid further declining user numbers and to create competitive consistency in the environment of social networking. In order to study the value propositions carefully, I will conduct qualitative research. Only with qualitative research I will be able to gather in-depth understanding of the reasons why people do not use Myspace anymore. I can gather such information in two ways: through interviews and through an online research community. With the help of a qualitative research interview I will gather the facts as well as analyze the meaning (Kvale, 1996). As a result, I will be able to understand the values customers need as well as the reasons and problems which caused the failure of Myspace. By using an online research community, Myspace can put Ã¢â¬Å"the customer at the heart of [the] marketing strategyÃ¢â¬ (Simon, 2009). Such research communities allow efficient and deep qualitative research online. In such a community, members can discuss certain aspects such as new features and designs, and Myspace can adapt accordingly. Besides, a qualitative research online will probably bring more results since people rather take the time to discuss issues online. However, the qualitative Interview will also be needed because it is an additional in-depth analysis with face-to-face communication that enables immediate follow up questions and answers with high reliability. The qualitative research of both forms will be base on current or former Myspace users and also on general social network users in order to determine the general arget groupÃ¢â¬â¢s values. Questions for both kinds of researches will for example include what they currently like about Myspace, what they do not like, why they use Myspace, or why they (stopped) using Myspace, what they generally value about Myspace, and their opinions about the competitors such as Facebook. For good measure a detailed research on the competit ors and their best practices is essential. This can be done by further online research on the competitorÃ¢â¬â¢s strategies in order to find out what could work for Myspace as well. Plan The following table provides an overview of the estimated time and costs for this project Ã¢â¬â subject to modifications. For now, I will conduct the research for three weeks, meaning that for example that the online community will be run for three weeks. Part| Time| Costs per hour| Costs per day| Creating online community(5 employees)| 8 hrs| EUR 10 (x5)| EUR 400| Leading discussion online(10 employees)| 3 wks (120 hrs)| EUR 8 (x10)| EUR 9600| Analyzing online community (10 employees)| 2 wks (80 hrs)| EUR 12 (x10)| EUR 9600| Developing questions for both onliny community and interview (4 employees)| 8 hrs| EUR 12 (x4)| EUR 384| Interviews (5 hrs per day)(10 interviewer)| 3 wks (75 hrs)| EUR 12 (x10)| EUR 9000| Evaluation Interview(10 employees)| 2 wks (80 hrs)| EUR 12 (x10)| EUR 9600| Total Costs for staff:| EUR 38584| Further costs: Possible travel costs (for interviewers):ca. EUR 300 Equipment (for Interviewers Ã¢â¬â recorders etc. ):ca. EUR 400 Technical equipment for online community:ca. EUR 10000 Total Costs:ca. EUR 49284 The additional costs might not apply if the equipment already exists. All prices are including value added taxes. Reflection In this paper I laid the foundation for a re-engineering of MyspaceÃ¢â¬â¢s Business Model. Back in 2006 and 2007 I was a member of Myspace as well. However, I never liked this social network much since it was confusing, annoying because of all the advertising and I did not feel safe using it. Overall, it did not really work out. Now I am a Facebook user and I totally forgot about Myspace. Apparently, other social network users feel the same way which can be expressed by the declining number of Myspace users. Myspace became quite unpopular, fewer and fewer people visit that site and Facebook out-competed Myspace fast. Therefore I analyzed the problems that resulted in the failure of Myspace. The main overall problem is innovation. Myspace failed to add new features in order to make the platform interesting and worthwhile to keep using it. Myspace totally faded into obscurity wherefore it is essential to re-engineer at the media channels. Also, Myspace did not allow third party developers to help designing the page and add for example applications which not only would make the network more entertaining but also help generating revenues other than advertising. Instead, members were able to design their own profiles. This feature, however, resulted in an overall confusing design and safety problems. Safety problem arose from the bad software as it was easier to install for example spyware. Myspace could not meet the values that the customers need. Aside from bugs such as spyware, spam and phishing, users experienced a great lack of trust and privacy in that online network. To sum it up, I focused on the re-engineering of the following parts of the Business Model Canvas by Osterwalder and Pigneur (2009): Value Propositions, Media Channels, Key Partners, and Revenue Streams. All parts of the business model are connected though. That is why I analyzed all parts with regards to the others. My idea is that Myspace needs to be innovative. It can do so in analyzing both the values of customers and the best practices of the competitors and then adapt accordingly. With this method, Myspace can add new feature that will surely meet the customersÃ¢â¬â¢ desires. This is connected with a new design and key partners. Key partners can not only help with the design but also with innovation by adding applications that make Myspace more interesting. Furthermore, key partners would create another method of generating revenues. Then, Myspace would not only depend on advertising revenues and can reduce the annoying advertising to unostentatious, user-personalized advertising. After its changes, people need to be made aware of the new Myspace. This can be done with a short and catchy email to Myspace members who will then positively experience the re-engineered Myspace and spread the word. Additionally, television and Internet advertising campaigns might help to bring Myspace to the peopleÃ¢â¬â¢s minds. I am convinced that those methods and the further research, suggested in form of qualitative interviews, qualitative online community research and qualitative research on the competitors, would help Myspace to survive the competition in the online environment of social networks as well as stop a further downfall. References About Myspace. (2010). Retrieved November 1, 2011 from Myspace http://www. myspace. com/pressroom/2010/11/myspace-introduces-mashup-with-facebook/ Anderson, J. C. , Narus, J. A. , van Rossum, W. (2006). Customer Value Propositions in Business Markets. Harvard Business Review. Arrington, M. (2011, March 23). Amazingly, MySpaceÃ¢â¬â¢s Decline is Accelerating. Retrieved October 29, 2011 from http://techcrunch. com/2011/03/23/amazingly-myspaces-decline-is-accelerating/ Bains, L. (2009). Facebook Overtakes MySpace as Most Popular Social NetworkingÃ Site. Retrieved November 2, 2011 from http://www. switched. com/2009/01/27/facebook-overtakes-myspace-as-most-popular-social-networking-sit/ Blodget, H. (2010). Ignore The ScreamsÃ¢â¬âFacebookÃ¢â¬â¢s Aggressive Approach Is Why It Will Soon Become The Most Popular Site In The World. Retrieved November 2, 2011 from http://articles. businessinsider. om/2010-05-17/tech/29991115_1_ceo-mark-zuckerberg-facebook-s-pr-innovation Business model re-engineering. (n. d. ). Retrieved October 27, 2011 from AMR International http://www. amrinternational. com/services/corporate_and_business_unit_strategy/business_model_re-engineering Cauwels, P. , Sornette, D. (2011). Quis pendit ipsa pretia: facebook valuation and diagnost ic of a bubble based on nonlinear demographic dynamics. Retrieved October 30, 2011 from Cornell University Library http://arxiv. org/abs/1110. 1319 Dwyer, C. , Hiltz, S. , Passerini, K. (2007). Trust and Privacy Concern Within Social Networking How to cite Business Model Re-Engineering: Myspace, Papers
Sunday, May 3, 2020
First and foremost, I would like to thank to my supervisor from University of Malaya who also act as the Coordinator for Industrial Training for 2011/2012 session, Dr. Farazila Binti Yusof for helping me during the period of my training and Dr Salwa Hanim Binti Abdul Rashid for visiting me during my period of training. They had taken a lot of efforts to come up with helpful guidance and advises while the industrial training process. Secondly, I would like to acknowledge my thanks to Dr. Abdul Hamid Saleh, the Head of Furniture Design Unit in Forest Research Institute Malaysia (FRIM), who is my supervisor at the company during 2 month and 2 weeks of my industrial training. He had assisted and cooperated with me so I can complete the training successfully. Besides, I would like to extent my gratitude to the company, Forest Research Institute Malaysia (FRIM) for their kindness and their trust giving me the chance to have my Industrial Training in there. We will write a custom essay sample on Fyp report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I would like to gratitude to Miss Yanti Binti Abdul Kadir, Miss Tuan Anis Nadia Binti Tuan Mohd Saipudin, Mr. Haji Ab Jalil Bin Muhammad and Mr. Sopian Bin Mukhtar, staff in Furniture Design Unit. Without help from them, I surely came into deep problem in completing everything regarding the industrial training process. Finally, I would like to express my heartfelt gratitude to my family, friends and also lectures for their support, constructive suggestions and also critics. Thank you for all. 1 ABSTRACT The student Industrial Training Program involve the placement at UM students in organizations for a specified period of time. It is a part of the degree requirements at the Faculty of Engineering University of Malaya in order for the students to successfully complete their Bachelor of Engineering. The objective of this industrial training is to expose students to the actual working environment. By undergo the industrial training, students will create a trust worthy and responsible person. Besides that objective of industrial training is to build self-confidence among students and let students know the technical knowledge and professionalism. I was placed in Furniture Design Unit (FDU) during my industrial training in Forest Research Institute Malaysia (FRIM). I had learnt on how the process planning were done in producing some products and to design a table for four people where its main materials is from bamboo flat board. This field of works are strongly related with the subjects that I have learned in university, they are Product Design, CAD/CAM and Basic in Manufacturing Process. A few software are used in these departments such as ProEngineering and AutoCAD. In conclusion, my industrial training at FRIM was a satisfactory and enjoyable experience. 2 CHAPTER 1: INTRODUCTION 1. 1 BACKGROUND OF FOREST RESEARCH INSTITUTE MALAYSIA (FRIM) Company Name : Forest Research Institute Malaysia (FRIM) Address Forest Research Institute Malaysia (FRIM), 68100 Kuala : Lumpur, Federal Territory of Kuala Lumpur, Malaysia Telephone : 603-62797000 Facsimile : 603-62731314 Web Site Link : http://www. frim. gov. my 1. 1. 1 Overview The Forest Research Institute Malaysia (FRIM) founded in 1929 as the Forest Research Institute (FRI) was a department under the Forestry Headquarters Peninsular Malaysia. It was not until 1985, the Institute became a statutory body governed by the Malaysian Forestry Research and Development Board (MFRDB) under the then Ministry of Primary Industries. Later in 2004, FRIM was administered by the Ministry of Natural Resources and Environment. Located 16 km north west of Kuala Lumpur, the 544. 3 ha campus is surrounded by the Bukit Lagong Forest Reserve. FRIM, which recently was awarded the MS ISO 9001:2008 accreditation is headed by its Director General, DatoÃ¢â¬â¢ Dr. Abd. Latif Mohmod. 3 Figure 1 : Road map of FRIM FRIM promotes sustainable forest management and the optimal use of forest resources through the knowledge and technology generated from the various researches conducted. Not only is FRIM proud of its diverse expertise, its award-winning researches and international collaborations have earned the Institute a name for itself in the tropical forestry. FRIM has five research divisions, three technical support divisions and three administrative and finance divisions. Of the five research divisions, the Forestry Environment Division focuses on conservation of forest ecology and biodiversity by providing data, standards and guidelines in managing tropical forest on a sustainable basis. The Forestry Biotechnology Division researchers into ways to establish cost-effective forest plantations as an alternative and/or supplementary supply of timber. The Forest Products Division researches into the utilization of ligno-cellulosic materials and promotes the development of forest based industries. The Forest Biodiversity Division focuses on the conservation of forest biodiversity by providing samples, data, standards and guidelines in managing the tropical forest, while the Medicinal Plants Division researches into the medicinal values of forest plants and product development. 4 Among the facilities available at FRIM are the five arboreta that serve as ex-situ conservation areas and references for forestry education, a xylarium with more than 10,000 wood samples of over 1,500 species, a herbarium established in 1908 with over 200,000 specimens, a library, a nursery, several venues for seminars and conferences. The nine field stations located in different localities in the country also facilitate researchers conducting studies in respective areas. The Institute also offers a wide range of tests and services for the industries such as preservative test, soil test as well as resistant tests for furniture and fire doors. FRIM, which has become a popular spot for picnickers, joggers and nature groups provides visitors, opportunities for outdoor recreation and nature education activities. It is also a preferred place for family day event, bird watching, jungle trekking and nature photography. The campus, which was once a degraded land with and long-abandoned sterile mining pools, scrubby wasteland and barren vegetable farms, is today a haven for nature lovers to enjoy fresh and for serene ambiance. 1. 1. 2 Mission, Vision and Objective ? Mission To deliver science-based innovations and solutions meeting forestry needs for today and tomorrow. ? Vision By 2020 FRIM will be a world leader in tropical forestry research. 5 ? Objective General Objectives: To generate scientific knowledge for the understanding, management, conservation and use of forest resources To achieve excellence in research and development through the use of the latest scientific equipment To study biodiversity to produce useful products through intensive research and development To develop related technology to fulfill the needs of the forestry industry To package research and development findings for dissemination to clients To commercialize research and development findings through technology transfer to all interested parties To provide excellent service to fulfill client needs To create strategic cooperation with local and international agencies To raise public awareness regarding the importance of the environment and the conservation of forest biodiversity Operational Objectives: To provide human resource development programs to produce a class of authoritative and competent scientists To provide a work environment that is conducive to encourage creative thinking among scientists and a close relationship with clients To disseminate the technological and research products as well as giving accurate and professional advice and technical services To provide practical solutions to problems involving management and usage of forest resources and products To provide facilities and professional services in order to raise environmental awareness. 6 1. 1. 3 Commitment to Quality of FRIM Corporate Quality Policy FRIM is committed to providing effective research and related supporting services to fulfil its CustomersÃ¢â¬â¢ needs. We ensure that those working with and for us shall be committed and adhered to the quality standards that have been identified. FRIM will carry out continual improvements to enhance the effectiveness of related systems. Operational Quality Policy We are responsible for: conducting research and providing quality professional services appropriate to the customersÃ¢â¬â¢ needs and expectations in the tropical forestry and forest product sectors; implementing Quality Management System (QMS) effectively within the scope of research, training, testing calibration, selling, renting and consultancy services, in accordance to MS ISO 9001 requirements; monitoring the effectiveness in the implementation of the QMS through feedback received from customers; ensuring that the continual improvement on the current quality objectives through effective corrective and preventive actions based on the key performance indicator analysis which is done consistently; ensuring that all procedures and services provided to customers are reviewed to meet the standard requirements; ensuring that any failure towards achieving the identified standard is reviewed and evaluated to be used as a reference in the continual improvement process; ensuring that the quality policy is understood by FRIMÃ¢â¬â¢s personnel through briefings, meetings and poster exhibitions; 7 To ensure that all personnel implement the policies and procedures in all aspects services provided to the customers. 1. 1. 4 Logo and Motto ? Logo Figure 2 logo of FRIM ? Motto Conserve, Innovate, Educate 8 1. 2 BACKGROUND OF FURNITURE DESIGN UNIT (FDU) Furniture Design Unit (FDU) is a unit under the division of Forest Product in FRIM. The current Head of Department is Dr. Abdul Hamid Bin Saleh. 1. 2. 1 Objective Related Research Process Management To ensure that at least one (1) research project conducted annually Obtaining research funds of RM150000 a year from government and nongovernment funds, from within and outside the country produced four technical and semi-technical paper of the resea rch findings every year, including a journal produce at least one invention disclosure of research activities every year Promotion-Related Process To ensure participation in the promotion of R D through exhibitions, innovation, national and international competitions for at least two entries per year Matters Related to Services Aim for at least one year of professional consulting services Earn at least RM1000 from technical, equipment rental and room service as well as organized training per year Process Related to Training Co-organizing at least one training for the industry. Four students practical from IPTA/S. Two training program in one year from the field of materials technology and design. 9 1. 2. 2 Customer Charter 1. Send at least 90% of the final report RD projects undertaken to sponsor within three months after the project completion 2. provide at least 90% of responses to the consultation questions, technical, consulting and training to customers in the period of time mutually agreed between the customer involved 3. give at least a 90% response to the customer within five working days after receipt of the complaint 10 1. 2. 3 Organization Chart Figure 3 Organization Chart for Furniture Design Unit (FDU) 11 CHAPTER 2: TASK AND ACTIVITIES 2. 1 WEEKLY TASK I was assigned in Furniture Design Unit during this industrial training. During the ten weeks of industrial training, a lot of experiences and exposures have been obtained. Activities and training had been planned and structured well and been illustrated into a schedule. The report show 10 weeks of daily task. DATE/DAY WEEK 1 26/6/2013 28/6/2013 TASK/ACTIVITIES 1. Report at Furniture Design Unit (FDU), Forest Products Division, FRIM. 2. Briefing by Miss Yanti Miss Tuan Anis. Introduction to FRIM and FDU Visit workshops, lab all office regarding to Forest Products Division 3. Report at Human Resource Centre, FRIM. 4. Attended ISO meeting for FDU. Explanation regarding ISO Need to involve in updating file for ISO WEEK 2 1. Update all file before 4/7/2013 as they will be two internal 1/7/2013 auditor as a panel for ISO they will come and check all 5/7/2013 file. 2. Attended ISO audit session. 3. Involved in preparing sample (bamboo, sesenduk jelutong) for the surface roughness quality test. WEEK 3 8/7/2013 12/7/2013 1. Prepare a brochure for the AutoCAD software application workshop. 2. Attended a Safety Briefing by En. Mohd Nasir Mat Arif, 2nd Officer for Safety in FRIM. 12 3. Do some research for criteria in designing moulded chair. 4. Design a moulded chair by using Pro-E software. WEEK 4 1. Attended ISO Management meeting 15/7/2013- 2. Being assigned to : 19/7/2013 Design a bamboo flat board table for four people Make a report of process in the making of bamboo flat board table. 3. Data enty for surface roughness test for bamboo, sesenduk and jelutong. 4. Attended Management Industrial Training Meeting WEEK 5 1. Do some research on FRIM, FDU, FITEC 22/7/2013- 2. Started preparing final Industrial Training Report 26/7/2013 3. Visited FITEC (Furniture Industry Technology Center) 4. Visited National Craft Institute (IKN) WEEK 6 1. Prepare sketches for bamboo flat board table 29/7/2013- 2. Had Ã¢â¬Ëgotong- royongÃ¢â¬â¢ session as a preparation for 5S 2/8/2013 3. Attended surface checking test workshop Learnt on how to use a new devise; microscope for veneer surface checking test 4. Attended Iftar Event for Furniture Design Unit (FDU) which was a compulsory to all practical students 5. Went to Kin Heng Timber Industries Sdn. Bhd. For site visit and board manufacturing of coconut, oil palm and sesenduk veneer from 31/7/2013 until 1/8/2013 6. Attended 5S audit session WEEK 7 1. Continued with final industrial report. 5/8/2013- 2. Prepared for slide presentation for Furniture Design Unit 9/8/2013 (FDU). 13 WEEK 8 12/8/201316/8/2013 1. Re-design the current design as for improving the mechanism involved. 2. Combine improve the concepts of selected design. 3. Drawing final design by using Pro-Engineering software. WEEK 9 1. Attended meeting presentation at FITEC. 19/8/2013- 2. Ã¢â¬ËGotong-royongÃ¢â¬â¢ Perdana, FRIM. 23/8/2013 3. Did preparation for the visits from Kolej Kemahiran Teknologi Mara (KKTM) students. 4. Did preparation for faculty supervisor visits on Monday (26/8/2013) 5. Attended Forest Product Division Open House. WEEK 10 1. Attended Furniture Design Unit Open House. 26/8/2013- 2. Meeting and presentation with faculty supervisor and 30/8/2013 industrial supervisor. 3. Attended 5S internal audit session. 4. Submit industrial training report. Table 1 Tasks and Activities 14 2. 2 PROJECT(s) 2. 2. 1 Design table from bamboo flat board Product Description Table top made of bamboo, a strong and flexible material. Small dimensions make the table easy to furnish with, even when space is limited. The table easily adjusts for 2-4 people. The design is kept simple in order to avoid increasing in manufacturing cost. Project Boundaries ? Extendable ? Material used must be light in weight ? Size must be small for space saving ? Stylish outlook ? Modern yet simple ? Ease of use ? Well management of quality control Assumptions Competitive price Light in weight extendable good quality long lasting affordable simple 15 Sketches Figure 4 Ideation and concept development 16 Final Design Extendable table Modern table stand Multi- purpose storage Figure 5 final sketching design 17 Figure 6 Final design for bamboo flat board 18 2. 2. 2 Process flow of bamboo veneer flat board Objective To produce flat board from bamboo veneer same as plywood. Manufacturing of Bamboo Veneer Board (MBVB) SELECTION OF VENEER GLUE SPREADER FLAT PRESS PROCESS CUT AND TRIM TESTING Figure 7 shows the process flow of developing flat board from veneer. 19 bamboo Explanation on each steps of manufacturing (MLBV) Board Step 1: Selection of veneer The good quality veneers are chosen while the ones with defects are selected out and cut to smaller sizes which are then joint into regular size. Check the moisture content (MC) to ensure that it below 12%. This MC will affect the strength of board at the end. If high MC in board it will corrupt the bonding between fiber and adhesive. The pre-produced veneers have the size of 685. 8 mm x 685. 8 mm x 0. 7 mm (length x width x thickness) and the veneers are cut bigger than the dimensions required which is 609. 6 mm x 609. 6 mm as to provide the tolerance for cutting and trimming. The veneers are cut parallel to the grain. Then, the thickness of each veneer is measured using the digital caliper. Step 2: Glue application The type of adhesive used is urea-formaldehyde (UF). The advantage of UF glues is it does not introduce any moisture to the veneer as there are chemical curing process involved. In addition, the UF glues has longer open time, waterproof, heatproof and dries as crystalline. We used glue spreader to the bamboo veneers selected so that the adhesive is applied evenly on both side of veneers surface and arranged them together into a form of a board. As for ply-type board, the veneers are arranged perpendicular to each layer until it reached the desired thickness according to the type of boards to be produced. There are 2 different types of bamboo boards produced which are 100% bamboo board and hybrid board. The specifications of each type is: Type of Thickness boards (Ã ± 1 mm) 100% bamboo 7 Hybrid Bamboo 9 12 Number of bamboo veneers Number of wood used veneers used 10 plies 13 plies 6 plies 7 plies Table 2 shows the specifications of each type of boards 20 Before applying glue, the veneers are weighed individually and the mean weight is calculated. Then, each bamboo veneer is inserted into the glue spreader and the glued veneers are then weighed again. A type of plastic is used to avoid the glued veneers from sticking to the balance. Figure 8 Weighing before and after gluing For the production of 100% bamboo, plies of glued veneers are arranged together and the total weight of the compiled veneers is taken. Bamboo veneers Figure 9 shows the arrangement of 100% Bamboo Board 21 While for the production of the hybrid board, it consists of two different veneers which is bamboo veneers and wood veneers. Firstly, 3 plies of glued veneers are compiled to produce a 2. 1 mm thick bamboo board. One hybrid board required two bamboo board to serve as the top and bottom layer of the hybrid board. Each of the bamboo board is weighed. In between the bamboo boards is the 1. 2 mm thick wood veneers; glued, arranged perpendicularly and compiled with the bamboo boards to form a hybrid board. Seven plies of wood veneers is used per hybrid board. Finally, the total weight of the hybrid board is taken. Top Bamboo Board Wood veneers Bottom Bamboo Board Figure 10 shows the arrangement of Hybrid Board 22 Figure 11 Glue being spread on the veneer using glue spreader machine Step 3: Flat Press Process After being compiled perpendicularly ply by ply, the veneers are pressed in hot press machine, Burkle, with the temperature of 65 ? C for 8 minutes. The pressure given is 12 x 106 N/mm2. The purpose of pressing is to cure the adhesive so that each veneers are strongly bonded to each other. Hence, a strong flat solid board is produced. The thickness of the board produced is measured using the digital calliper. 23 Figure 12 Pressing the arranged veneers using flat press machine Figure 13 Bamboo boards produced after pressed 24 Step 4: Cut and Trim The boards produced are cut into exactly 609. 6 mm x 609. 6 mm (2 ft x 2 ft) and the edges are trimmed for the purpose of tidiness and to improve the appearance. The tools used for cutting the boards are cutter and table saw. Figure 14 Cutting the board into size using table saw Step 5: Testing The tests are divided into 2 which are physical test and mechanical test. Physical Tests Mechanical Tests 1. Thickness swelling and 1. Bending test water absorption 2. Shear test 2. Density and moisture content test Table 3 shows the type of test for each division Before the test, the board needed to be cut into sample sizes. The cutting pattern is drawn on the board and then the testing samples are cut into dimension of 250 mm x 50 mm for bending test and 125 mm x 25 mm for shear test using the arm saw machine. The samples are left in the room condition of 20 ? C temperature and 65% humidity for 4 days until they reach equilibrium moisture content. 25 12 mm 12 mm mm mm 250 mm 125 mm (a) (b) Figure 15 shows the testing samples dimensions. (a) Bending test (b) Shear test Moisture Content Bending Test Shear Test Figure 16 shows the cutting pattern of the samples 26 Figure 17 shows Physical test Ã¢â¬â Thickness swelling and water absorption Figure 18 shows Mechanical test Bending test and shear test 27 2. 3 VISIT(S) 2. 3. 1 National Craft Institute/ Institut Kraf Negara (IKN) (25/7/2013) Top: (left) photo shoot session between FRIM IKN Staffs, (right) third year student shows us his hand skills on carving shoe rack. Bottom: (left) all third year students with their hand skills on carving shoe rack, (right) third year studentsÃ¢â¬â¢ work of carving shoe rack. 28 2. 3. 2 Kin Heng Timber Industrial Sdn. Bhd. Chemor, Perak (31/7/2013-1/8/2013) Top: (left) Photo shoot session between Industrial Supervisor, Dr. Abdul Hamid Saleh with practical students, (right) Short briefing by Dr. Abdul Hamid Saleh before entering the factory. Bottom: (left) Student with sample of bamboo veneer, (right) some of product produced at Kin Heng Timber Industries Sdn. Bhd. 29 2. 4 OTHER ACTIVITIES 2. 4. 1 Surface Checking Test Workshop (30/7/2013) I have attended Surface Checking Test Workshop regarding the usage of laboratory device which is Dino-Lite Portable Digital Microscope. The microscope is used in surface checking test for veneer and it has an advantages of the ability to zoom in up to 200 times enlargement and the usage of the device and the software is simple and user friendly. Dino-Lite Portable Digital Microscope. 2. 4. 2 Weekly Meeting Attended management meeting with all staff in Furniture Design Unit (FDU 30 2. 4. 3 Gotong-royong for 5S Gotong-royong Perdana FRIM (22/8/201323/8/2013) Left: Clean up front sites of Furniture Design Unit (FDU). Right: Peeler machine that has been cleaned up. 2. 4. 4 Update file for ISO (1/7/2013-3/7/2013) Before After 31 2. 4. 5 Involved in preparing sample for surface roughness and surface quality test for Bamboo, Sesenduk and Jelutong veneer. (5/7/2013) Left: Cutting and trimming bamboo veneer. Right: Sample of bamboo veneer. 2. 4. 6 Meeting presentation at FITEC (21/8/2013) Left: Attended meeting between all staff of FDU together with FITEC staff. Right: Presentation of the console table, chair, coffee table, dining table and book shelf design by Industrial Design student. 32 CHAPTER 3: DISCUSSION AND RECOMMENDATIONS Internship program is a great chance for trainee to the working environment and prepared themselves for their final year projects. Otherwise trainee will have better understanding on engineering field and practice them on how to handle projects and how to solve the problems with their knowledge. It is not hard for me to understand about environment of this company because the company is based on designing and research and development and I had learnt about CAD/CAM during my 1st and 2nd year of study in university. But, I need a few times to understand about the research that are involved in this company as they are more on research and development regarding forest materials which is not in my course. When it comes to production system, many new things I had learnt in there. Before this I just learn a basic on production planning during my 3rd year of study. But, during this industrial training, I learnt about production planning deeper, starts from how the production line starts, until it finish. In addition, some recommendations from my side are the students who are really interested in doing their industrial training in Furniture Design Unit (FDU), FRIM should have interest in designing furniture from forest material and involve in production process. Subjects like CAD/CAM and Basic in Manufacturing Process are strongly related with this companyÃ¢â¬â¢s system and for those who willing to make their industrial training in this company should emphasize more on that subjects. Finally, the students who are doing the industrial training should have passion to learn new things. It is because the working industry is a huge field of knowledge and it is impossible for us to study the whole things in class during our university time. Therefore, we should prepare on our own to face the situations and adapt with the environment, and learn as much as we can 33 CHAPTER 4 CONCLUSION Industrial Training program was one of important component in co-curriculum program that can be practice in university. This program was for students to improve the knowledge, technical skill and also able to deal with the so-called real life working environment. All the experiences and lessons learned throughout the training duration are very precious and invaluable. I manage to feel the position of designer and production engineer of the company, and I believe to become a designer and production engineer for a company is a big responsibility because the production of the company is based on your design and the process flow is based on the production planning. In conclusion, I would like to say that the industrial training objectives in this company are achieved.
Thursday, March 26, 2020
Hemmingway's The Sun Also Rises In the novel The Sun Also Rises , written by Ernest Hemingway the main character makes a decision to introduce the woman he loves to a young bull fighter. Jake makes this decision very much agonist the will of his friends, but in doing so he pleases Brett. Jake does this because he is unconditionally committed to Brett, and is willing to do whatever necessary to bring her happiness, even if it is only temporary. Jake's first reaction to the news that Brett is interested in meeting and spending time with Romero is one of negativity. He learns of this from he friend Montoya and tells him "Don't give him the Message" (176). He did not think that it would be a good idea for Brett to have anything to do Romero, and did not want him to receive the message that invited him to have coffee with their group. At this point it is clear that Jake does not approve of this proposed encounter. His later decision to introduce them supports the idea that Jake is unconditionally devoted to Brett, and her happiness. The introduction was a very strange one. It was not as if Jake went out of his way for it to happen. It was much more the will of Brett. She raved on and on about Romero and insisted to Jake that they go and find him. Jake did not fight her on this issue, but he certainly did not provoke it. Jake was more of a stooge for Brett. She would have had her way even if Jake had not helped her. She uses her feminine charm, and there is, little that Jake can say. At one point she says ?Oh, darling, please stay by me. Please stay by me and see me through this?(188). Jake is to wrapped around her finger to refuse. There is no question in Jake?s mind that he will be losing Montoya as a friend and also the respect that others had once held for him, yet he choose Brett over these losses. Jake even goes as far as to make an agreement with with Montoya that he breaks upon the introduction of Brett to Romero. It says when Romero walked into the room he started to smile, but then say the group with Romero then at that point ?he did not even nod?(181). This was at the first introduction. The real damage had nod even been done yet, but Jake proceeded because he wanted to to make her happy. In this story Jake is forced with a decision that will change a great deal of his life. He decision ultimately costs him a good friendship, and takes away the respect that his other friends had once had for him. He does this consciously and unselfishly without hesitation. This does not mean that he has lost his moral creditability as a character, but rather the opposite. Jake becomes a stronger character after this because is shows his unconditional devotion and love for Brett.
Friday, March 6, 2020
Lexical Ambiguity Definition and Examples Lexical ambiguity is the presence of two or more possible meanings for a single word. Its also called semantic ambiguity orÃ homonymy. It differs from syntactic ambiguity, which is the presence of two or more possible meanings within a sentence or sequence of words. Lexical ambiguity is sometimes used deliberately to create puns and other types of wordplay. According to the editors of theÃ MIT Encyclopedia of the Cognitive Sciences, TrueÃ lexical ambiguity isÃ typically distinguished from polysemy (e.g., the N.Y. Times as in this mornings edition of the newspaper versus the company that publishes the newspaper) or from vagueness (e.g., cut as in cut the lawn or cut the cloth), though the boundaries can be fuzzy. Examples and Observations You know, somebody actually complimented me on my driving today. They left a little note on the windscreen; it said, Parking Fine. So that was nice.(English comedian Tim Vine)Do you believe in clubs for young people? someone asked W.C. Fields. Only when kindness fails, replied Fields.(Quoted by Graeme Ritchie in The Linguistic Analysis of Jokes)Donald Ressler: The third guard, hes in the hospital. Berlin cut his hand off.Aram Mojtabai: No, no. Its a lexical ambiguity. He cut his hand off.Elizabeth Keen: Berlin cut off his own hand?(Berlin: Conclusion, The Blacklist, May 12, 2014)Outside of a dog, a book is a mans best friend; inside its too hard to read.(Groucho Marx)The rabbi married my sister.She is looking for a match.The fisherman went to the bank.I have a really nice stepladder. Sadly, I never knew my real ladder.(English comedian Harry Hill) Context [C]ontext is highly relevant to this part of the meaning of utterances. . . . For example, They passed the port at midnight is lexically ambiguous. However, it would normally be clear in a given context which of the two homonyms, port (harbor) or port (kind of fortified wine), is being used- and also which sense of the polysemous verb pass is intended. (John Lyons, Linguistic Semantics: An Introduction) Characteristics The following example, taken from Johnson-Laird (1983), illustrates two important characteristics of lexical ambiguity: The plane banked just before landing, but then the pilot lost control. The strip on the field runs for only the barest of yards and the plane just twisted out of the turn before shooting into the ground. First, that this passage is not particularly difficult to understand in spite of the fact that all of its content words are ambiguous suggests that ambiguity is unlikely to invoke special resource-demanding processing mechanisms but rather is handled as a byproduct of normal comprehension. Second, there are a number of ways in which a word can be ambiguous. The word plane, for example, has several noun meanings, and it can also be used as a verb. The word twisted could be an adjective and is also morphologically ambiguous between the past tense and participial forms of the verb to twist. (Patrizia Tabossi, Semantic Effects on Syntactic Ambiguity Resolution in Attention and Performance XV, edited by C. Umilt and M. Moscovitch) Processing Words Depending on the relationship among the alternative meanings available for a particular word form, lexical ambiguity has been categorized as either polysemous, when meanings are related, or homonymous, when unrelated. Although ambiguity is graded, for words that are at one or the other end of this spectrum and thus are easy to classify, polysemy and homonymy have been shown to have differing effects on reading behaviors. Whereas related meanings have been shown to facilitate word recognition, unrelated meanings have been found to slow processing times ... (Chia-lin Lee and Kara D. Federmeier, In a Word: ERPs Reveal Important Lexical Variables for Visual Word Processing in The Handbook of the Neuropsychology of Language, edited by Miriam Faust)
Wednesday, February 19, 2020
Retail Marketing - Essay Example Marketing dictates the ability of a retail company to grow. The concern of this paper is to investigate the retail marketing of A&F by evaluating the following areas merchandise range and assortment, marketing communication, store layout, design and visual merchandising, customer, and retail mix among other aspects that have led to the growth of the retail company. Merchandise Range and Assortment A&F began its clothing retail by concentrating on clothes for age range 18 to 22, today the trend has changed and the retail company has brought a wide range of merchandise products in its stores (Funding Universe. 2012:1). The stores in Warwick United Kingdom do not only address the needs of the above age range, but also have brought products for other age ranges. The company retail history reveals that the merchandise stores of the company started with attires geared for sporting adventures, and fishing adventures. The company credits its merchandise ideas to the early ventures in all sta ffs required for sporting for the above age range. The focus of the retail company today promotes the American wear, which includes underwear, jackets, swimming shorts, vintage polos, and T-shirts (Funding Universe, 2012:1). Other assortments include shirts and sweaters, pajamas, scarves, belts and other assortments, which are styled with the American fashion. A&F has recognised the need to create stylish apparels, which can attract the young age as well as the middle and old age (Hephaestus Books, 2011:120). The assortment for women and men come in different styles. For instance, shirts have various sleeves techniques; some are short, long, curling, or sleeveless. The range also caters for women needs by capturing the stylish pattern demanded by women in response to fashion trend. The retail company has noted difference in response characteristics, which influences its merchandise range (Funding Universe. 2012:1). For example, assortment for belts provides a wide range of styles, w hich depend on colour, mood that the intended consumer wishes to portray in the society. Sports gear reflects that the society is in the sports moods while swim costumes illustrate swimming mood. For examples, some belts are slim with big buckles while others have stylish buckles, which suit the diverse needs of the consumer. It is important to note the customer behaviour for the targeted merchandise planning. Market analysts believe that merchandise assortment must target a given target population if the retail business intends to succeed (Dunne, et.al. 2010:129). A&F have applied the same argument to locate is stores targeting specific consumers. Beauty is a factor of concern for the store because the target age bracket 18 to 22 has many expectations in life. The dream of their world differs from the views of the old age. For examples, dressing crazy or the American wear fashion speaks of the great adventures that the age range seeks to display in the society. Shapes are crucial t o the merchandising range for this store. The retail has provision for slender or slim to heavy built bodies. Some people like free fitting apparel while others like tight fitting clothes. The brand category offered in the store does not only favour the immediate age but also targets to influence other range. For example, the idea of brand variety offers a wide opportunity for the consumers to choose. A single, brand limits consumers from choosing the products, which the stores has. Studies have