Wednesday, February 19, 2020

Retail Marketing Essay Example | Topics and Well Written Essays - 3000 words

Retail Marketing - Essay Example Marketing dictates the ability of a retail company to grow. The concern of this paper is to investigate the retail marketing of A&F by evaluating the following areas merchandise range and assortment, marketing communication, store layout, design and visual merchandising, customer, and retail mix among other aspects that have led to the growth of the retail company. Merchandise Range and Assortment A&F began its clothing retail by concentrating on clothes for age range 18 to 22, today the trend has changed and the retail company has brought a wide range of merchandise products in its stores (Funding Universe. 2012:1). The stores in Warwick United Kingdom do not only address the needs of the above age range, but also have brought products for other age ranges. The company retail history reveals that the merchandise stores of the company started with attires geared for sporting adventures, and fishing adventures. The company credits its merchandise ideas to the early ventures in all sta ffs required for sporting for the above age range. The focus of the retail company today promotes the American wear, which includes underwear, jackets, swimming shorts, vintage polos, and T-shirts (Funding Universe, 2012:1). Other assortments include shirts and sweaters, pajamas, scarves, belts and other assortments, which are styled with the American fashion. A&F has recognised the need to create stylish apparels, which can attract the young age as well as the middle and old age (Hephaestus Books, 2011:120). The assortment for women and men come in different styles. For instance, shirts have various sleeves techniques; some are short, long, curling, or sleeveless. The range also caters for women needs by capturing the stylish pattern demanded by women in response to fashion trend. The retail company has noted difference in response characteristics, which influences its merchandise range (Funding Universe. 2012:1). For example, assortment for belts provides a wide range of styles, w hich depend on colour, mood that the intended consumer wishes to portray in the society. Sports gear reflects that the society is in the sports moods while swim costumes illustrate swimming mood. For examples, some belts are slim with big buckles while others have stylish buckles, which suit the diverse needs of the consumer. It is important to note the customer behaviour for the targeted merchandise planning. Market analysts believe that merchandise assortment must target a given target population if the retail business intends to succeed (Dunne, et.al. 2010:129). A&F have applied the same argument to locate is stores targeting specific consumers. Beauty is a factor of concern for the store because the target age bracket 18 to 22 has many expectations in life. The dream of their world differs from the views of the old age. For examples, dressing crazy or the American wear fashion speaks of the great adventures that the age range seeks to display in the society. Shapes are crucial t o the merchandising range for this store. The retail has provision for slender or slim to heavy built bodies. Some people like free fitting apparel while others like tight fitting clothes. The brand category offered in the store does not only favour the immediate age but also targets to influence other range. For example, the idea of brand variety offers a wide opportunity for the consumers to choose. A single, brand limits consumers from choosing the products, which the stores has. Studies have

Tuesday, February 4, 2020

Pick five of your favorite fallacies. Find advertisements, short news Essay

Pick five of your favorite fallacies. Find advertisements, short news stories, political arguments, etc (not all of the same - Essay Example One prominent area such logical fallacies occur is in arguments surrounding gay marriage. Increasingly gay marriage has assumed a prominent place in the lexicon of American civil rights challenges. Significant objections have been raised to gay marriage by conservative groups who wish to, as they indicate, preserve the sanctity of marriage. In reality these groups implement a variety of fallacious arguments. One prominent argument is that, â€Å"Marriage, the defenders contend, cannot possibly be treated as a â€Å"fundamental right† open to gays and lesbians because such a right must have a foundation in American history, legal traditions, and practices† (Denniston). The above argument clearly implements the appeal to traditional fallacy. The appeal to tradition fallacy argues that since for a long period of time something has been one way, in the future it will continue to be that way. As the argument is that gay marriage should continue to be illegal because it was h istorically prohibited America, it is implementing an appeal to tradition. It seems that rather than truly believing this argument, the intention of people making the argument is to support their position on gay marriage by bringing people’s attention to such precedent. ... For instance, a recent story about the upcoming National Football League draft implemented the fallacy of confusing cause and effect. Essentially, this fallacy operates by examining the relations between occurrences, and then erroneously arguing for a linkage between cause and effect. In terms the National Football League draft one article has speculated that the Kansas City Chiefs should pick a quarterback – Geno Smith – with the first pick (Kardar). While quarterbacks are frequently chosen with this pick, Geno Smith can arguably be said to not be worth the pick and that instead the franchise should go with a different position. The article is implementing cause and effect because it has considered that since many rookie quarterbacks were successful this year in the National Football League, they will necessarily be good next year. Rather, it is highly possible that the quarterbacks that were successful this year were so because they were all exceptionally talented and their success will not influence the success of future quarterbacks. Ultimately, it appears that the writer’s intention was out of a genuine belief that the National Football League has changed considerably, such that rookie quarterbacks are now able to succeed in ways they previously were not able to. Another prominent area of investigation in contemporary society is drug use. With the advent of designer drugs in the late 20th century, an increasing division emerged between casual drugs and those that were considered exceptionally dangerous. Because of this division many politicians and anti-drug activists have implemented the logical fallacy of the slippery slope. The slippery slope argument considers that if one thing is allowed then it will